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voculinux/web/DESIGN.md
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Jatin K MalikandGitHub 25ceec017d web: restyle vocalinux.com to the Voca family workbench (#728)
* web: restyle vocalinux.com to the Voca family workbench

Bring the Linux marketing site onto the same paper, ink, and teal language
as VocaHQ, VocaMac, VocaPhone, and VocaGateway. Drop the site-wide dark
mode so the canvas stays paper-only, matching the other product sites.

* web: loop the home ribbon without a gap or jump

The ticker used a stretched full-width track, so a -50% slide left an empty
right edge before snapping back. Two equal groups, each wider than the
viewport, scroll by exactly one group width.

* web: match vocahq.com ribbon speed and teal band

The looped ticker was covering six item cycles in 32s, so it raced.
It now spends 28s per cycle like vocahq.com, uses the same dark-teal
band, and pauses when the tab is hidden.

* web: drive the hero panel clock from the visitor's local time

Replace the static 11:24 mock with a 24-hour HH:MM clock in the client
timezone, updated on the minute.

* web: add official platform marks on the family cards

Use the .github brand platform SVGs (Linux, Apple, Android, Windows)
plus the HQ server mark for VocaGateway, matching vocahq.com's product row.

* web: restore a Light/Dark flip on the screenshots page

The captured GTK shots exist in both appearances. A page-local switch
defaults to prefers-color-scheme and stores a tab override. The rest of
the site stays paper-only.

* web: make the homepage CTA say Install, not Get

The button already jumps to the one-line installer. Name that action,
note that there is no account, and keep the same copy in the closer
and the mobile menu.

* web: style install commands as GTK terminals

Command boxes use a headerbar with copy, a centered title, and
window controls on the right. The prompt is user@linux:~$, not
Mac traffic-light chrome.

* web: stop repeating the engine list in the hero

The proof line, the notes window, and the tray terminal all said
the same whisper.cpp / Whisper / VOSK / Remote API line. Engines
stay on the window chips. Proof is now desktop and license facts.
The terminal shows launching into the tray.

* web: reflow copy, color prompts, and add install paths

Drop pretty/balance wrapping so titles and ledes follow the
shell width. Color the user@linux prompt. Hero terminal now
says audio stays on this machine. Ribbon adds project words.
AppImage and source-build sit under the install command.

* web: put X, Discord, and GitHub by the footer mark

Official family social marks sit next to the Vocalinux logo.
Footer columns are Product, Install, Guides, and Project.
The bottom line is Part of VocaHQ, without X11 or whisper.cpp.

* web: add hello@vocahq.com to the footer social row

The official mail mark sits with X, Discord, and GitHub and opens
the family hello@vocahq.com address.

* web: use the circular mark in the header and footer

Header and footer now use the official teal circle lockup instead
of the square app icon.

* web: ship a circular favicon and a family OG card

Favicons use the teal circle lockup. The Open Graph image is redone
in the paper workbench language with the current homepage line.

* web: set the hero to Dictate locally / In any app

Shorter couplet in the VocaHQ display size, with a matching
lede and Open Graph card.

* web: gray the hero terminal note as a comment

The second line was reading as part of the vocalinux command.
It is now a dim # comment under the prompt.
2026-08-22 18:12:08 -07:00

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---
name: Vocalinux website
description: Linux voice dictation marketing site in the Voca family workbench language
colors:
paper: "#f4f1e8"
paper-deep: "#ebe5d8"
paper-bright: "#fffdf7"
ink: "#14231c"
muted-copy: "#58625c"
faint: "#5f6861"
line: "#c9c8bd"
brand: "#0f6b57"
brand-dark: "#0b493d"
brand-soft: "#cfe9dc"
brand-softer: "#e5f2eb"
dark-ink: "#0b1a15"
sun: "#e9b949"
red: "#de6a57"
terminal: "#0b1a15"
terminal-fg: "#cfe9dc"
typography:
display: '"Avenir Next", "Helvetica Neue", ui-sans-serif, system-ui, "Segoe UI", Arial, sans-serif'
body: 'ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif'
mono: 'ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace'
rounded:
sm: "0.45rem"
md: "1rem"
lg: "1.4rem"
spacing:
shell: "min(1180px, calc(100% - 2rem))"
section-y: "5.5rem"
---
# Design system: vocalinux.com
## Overview
**Creative north star: the Linux desk in the Voca family**
Vocalinux.com is a Voca product site. It should feel related to VocaHQ, VocaMac, VocaPhone, and VocaGateway before anyone reads the logo: warm paper, deep green ink, one teal accent, editorial type, flat surfaces, and real product proof.
The Linux-specific job is to show local desktop dictation with distribution and display-server truth. Pair a GTK-style window (not macOS traffic lights) with a terminal. Explain the user outcome before the install command.
Child pages share the same shell, tokens, and paper canvas. Paper is the only
marketing theme. There is no site-wide dark mode. The screenshots gallery is
the exception: a page-local Light/Dark flip shows the captured GTK shots in
both appearances, defaulting to `prefers-color-scheme` until the visitor
overrides it for that tab.
## Colors
Warm paper with one product teal. No second chromatic brand color.
### Surfaces
- **Paper** `#f4f1e8`: page canvas
- **Deep paper** `#ebe5d8`: recessed bands (install, engines)
- **Bright paper** `#fffdf7`: windows and cards
- **Dark ink** `#0b1a15`: panel bar, terminal, optional dark band
### Ink
- **Ink** `#14231c`: headings and strong borders
- **Muted copy** `#58625c`: body
- **Faint** `#5f6861`: metadata
- **Line** `#c9c8bd`: quiet borders
- **Line dark** `#9ea59f`: window outlines
### Accent
- **Brand teal** `#0f6b57`: primary buttons, links, live marks
- **Dark teal** `#0b493d`: hover / pressed
- **Mint** `#cfe9dc` / **mint soft** `#e5f2eb`: tags and chips
### Annotations only
- **Sun** `#e9b949`: focus rings
- **Red** `#de6a57`: recording dot, never as a brand fill
### Named rules
**The family paper rule.** Backgrounds stay warm paper, with dark ink only for the tray bar, terminal, and ribbon. Not zinc white, not a second site-wide dark theme, not purple mesh.
**The one signal rule.** Teal is the only chromatic accent on marketing pages. Yellow and red are physical details (focus, recording), not competing brands.
**The no-gradient rule.** Solid fills only. No linear, radial, or conic gradients.
## Typography
System-first, same stacks as VocaHQ / VocaMac.
- **Display:** Avenir Next / Helvetica Neue / Segoe UI / Arial
- **Body:** system UI sans
- **Mono:** system UI monospace for commands, tags, and metadata
No remote webfonts. No Geist, Inter, or Bricolage as the page face.
### Hierarchy
- **Hero display:** clamp ~3.7–7.4rem, weight ~780, tracking -0.075em, line-height ~0.92
- **Section title:** clamp ~2.2–4.7rem, tracking -0.065em
- **Body:** 16–18px, line-height ~1.65. Reflow with the shell; do not pretty-wrap or cap titles at 20ch
- **Mono tags:** ~0.7rem, used sparingly
Accent words in a headline use the same family, `font-style: normal`, brand color. Do not mix a second family into a heading.
## Layout
- Shell: `min(1180px, calc(100% - 2rem))`
- Sticky paper header, ~70px, one line of nav on desktop
- Home first viewport: split offer + Linux workbench when wide; stacked on small screens
- Section padding ~5.5–9rem desktop, ~4–6rem mobile
- Alternate paper / deep paper for rhythm
- Child pages: breadcrumbs + content in the same shell
## Elevation and shapes
Flat fills, 1px borders, paper-window shadows. Small rotations only on decorative notes, never on long copy or controls.
- Controls: 0.45rem radius
- Windows: ~10–14px radius
- Pills only for tiny tags (engine badge, section tag)
## Components
### Buttons
- Primary: brand teal, paper-bright text, 44px min height
- Homepage / closing CTA: "Install Vocalinux", jumps to `#install`
- Secondary: transparent with a 3:1 control outline
- Hover: 2px lift, no bounce scale as the only affordance
- Focus: 3px sun outline, 3px offset
### Linux window
- GTK-style headerbar: title, then window controls on the **right**
- Grey control circles, not red/yellow/green traffic lights
- Bright paper body, dark ink panel bar above (tray analogue)
### Terminal
- Dark ink surface, mint command text, copy in the chrome
- GTK headerbar: copy on the left, title centered, grey window controls on the **right**
- Prompt is `user@linux:~$` with colored user, host, and path, not a Mac `$`
- Long URLs wrap (`break-all` / `overflow-wrap`) so mobile never overflows
### Navigation
- Sticky paper bar, mark + name, 3–5 text links, GitHub stars on desktop
- Mobile menu keeps Install Vocalinux as the conversion action
- Real mobile disclosure with `aria-expanded`
- Resource-rich footer, not a second mega-menu in the header
### Screenshot gallery
- Paper chrome stays paper; do not put `html.dark` on this page
- Light/Dark is a sliding switch over stacked light and dark PNG pairs
- Default from the browser color scheme; `sessionStorage` holds a tab override
## Do's and don'ts
### Do
- Lead with the dictation outcome, then the install command
- Use real screenshots and a faithful Linux window, not a fake SaaS dashboard
- Keep product claims accurate (offline local engines; remote only when configured)
- Honor `prefers-reduced-motion`
### Don't
- CSS gradients, gradient text, mesh/orbs, or glass panels
- macOS traffic-light chrome on Linux surfaces
- Tracked uppercase eyebrows on every section
- Invent metrics, testimonials, or "AI-powered" claims
- Recolor the Vocalinux mark